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LanceSoft creates brand identity for UNWFP: For Hunger
18th May 2007
LanceSoft’s design wing created the brand identity for United Nations World Food Programme’s: “For Hunger” campaign followed by complete design solutions for two of UN’s major fund raising events — "Golf for Hunger" and "Music for Hunger" on May 18th 2007. LanceSoft’s design team put in their bright ideas to create spectacular public relation material for the event. The design work involved creating promotional material such as newspaper advertisements, posters, banners, entry passes and several other collateral.
Since this event marked the beginning of the association of World Food Program with the private sectors in India, high decibel PR activity was an absolute necessity. The print advertisements designed by LanceSoft were published in major news papers all across the nation like Deccan Herald, The Hindu etc. The colorful banners and posters designed by LanceSoft were flying high at the main entrance of Bangalore Golf Club and Chowdiah Memorial Hall and all around the venues. The “Golf for Hunger” event was a remarkable success which attracted prominent golfers and celebrities from across the country. This was followed by “Music for Hunger”, a breathtaking performance by Tabla maestro Bickram Ghosh along with Rhythmscape, which rolled the packed auditorium in round of applauses. All in all, UNWFP was very impressed with the quality of LanceSoft’s work & its contribution of design services to this noble cause.
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Feature of The Month
LanceSoft creates brand identity for UNWFP: For Hunger
18th May 2007
LanceSoft’s design wing created the brand identity for United Nations World Food Programme’s: “For Hunger” campaign followed by complete design solutions for two of UN’s major fund raising events — "Golf for Hunger" and "Music for Hunger" on May 18th 2007. LanceSoft’s design team put in their bright ideas to create spectacular public relation material for the event. The design work involved creating promotional material such as newspaper advertisements, posters, banners, entry passes and several other collateral.
Since this event marked the beginning of the association of World Food Program with the private sectors in India, high decibel PR activity was an absolute necessity. The print advertisements designed by LanceSoft were published in major news papers all across the nation like Deccan Herald, The Hindu etc. The colorful banners and posters designed by LanceSoft were flying high at the main entrance of Bangalore Golf Club and Chowdiah Memorial Hall and all around the venues. The “Golf for Hunger” event was a remarkable success which attracted prominent golfers and celebrities from across the country. This was followed by “Music for Hunger”, a breathtaking performance by Tabla maestro Bickram Ghosh along with Rhythmscape, which rolled the packed auditorium in round of applauses. All in all, UNWFP was very impressed with the quality of LanceSoft’s work & its contribution of design services to this noble cause.
To read more, go to our NEWS SECTION
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