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Technology Services > Web Experience Design
As an integral part of its service offerings, LanceSoft offers Design and Web Development Services with a focus on the design of database driven websites. Combining all the functions in-house without the need to contract anything out including market positioning (SEO - Search Engine Optimization) application & database development, hosting and email, LanceSoft can provide highly functional websites in a most controlled manner.

LanceSoft’s design philosophy is termed as experience design, which is a culmination of our three creative disciplines.
- Information architecture - Structural and Cognitive Design
LanceSoft has specialized skills relating to the interpretation of information and expression of distinctions between signs and systems of signs. LanceSoft’s user centered Information Designers analyze cognitive, behavioral and emotional processes of users and define User-Centered Information Systems and taxonomies.
- Visual design - Sensorial and Aesthetic Design
Visual design is achieved by understanding the brand identity of the client. A comprehensive creative brief is created that translates the brand vision across all media including online, print and outdoor.
- Usability engineering - User Testing and User Centered Design
All the design activities are constantly kept under check through usability engineering. Usability techniques are applied at various stages in the project. Data from usability testing is constantly matched with the information architecture and the visual design. This process allows for individually crafted user experiences based on audience types.
LanceSoft has a mature understanding and extensive experience in designing across all media. Our design & web development services include:
- Website & Portal building – Corporate Websites, B2B, B2C, e-Commerce
- Web Programming – Payment Gateway, CMS, Complete Backend Solutions
- Rich Internet Applications
- Flash Animation
- Brand Identity – Logo Design, Stationery
- Print Ads & Page Layout – Posters, Banners, Brochures
- Graphics for TV / Broadcast – Graphic User Interface, Games